How to Run Ads on Google Maps in 2025?

Google Maps has become one of the most powerful platforms for local businesses to attract nearby customers. With more people relying on Google Maps for directions, reviews, and business recommendations, advertising on this platform can significantly boost your visibility.

In 2025, Google Maps Ads continue to evolve, offering businesses innovative ways to target potential customers. Whether you own a café, a retail store, or a service-based business, running ads on Google Maps can help you drive foot traffic and increase sales.

This guide will walk you through everything you need to know about running ads on Google Maps in 2025, from setting up your campaign to optimizing your ad performance.

2. Why Advertise on Google Maps?

Google Maps is one of the most used navigation apps, with millions of people searching for businesses near them every day. Here’s why advertising on Google Maps is a game-changer:

Increased Visibility for Local Businesses

Google Maps Ads place your business at the top of search results when users look for related services nearby.
Your business appears with a prominent label, making it easy for users to find you.

Targeting Potential Customers Near Your Location

Google Maps Ads allow hyper-local targeting, ensuring that your ads are seen by users in your immediate area.
This increases the likelihood of customers visiting your store.

Competitive Advantage Over Non-Advertisers

If your competitors are using Google Maps Ads and you’re not, you might be losing potential customers.
Ads help your business stand out from the competition, especially in highly competitive markets.

3. Types of Google Maps Ads

1. Promoted Pins

These are highlighted pins that appear on Google Maps when users browse for specific services. They feature your business logo and attract users’ attention.

2. In-Search Ads

These ads appear at the top of search results when users search for related keywords on Google Maps.

3. In-Navigation Ads

These ads show up while users are navigating to a destination, suggesting relevant stops along the way.

4. Local Inventory Ads

For retail businesses, these ads display available inventory, helping potential customers know what’s in stock before they visit.

4. Prerequisites for Running Google Maps Ads

Before launching a campaign, ensure you have the following:

1. A Google Ads Account

2. A Google My Business (GMB) Profile

Set up your profile at Google My Business.

3. Linking Google Ads with GMB

Connecting these accounts ensures your ads appear correctly in local searches.

5. Step-by-Step Guide to Running Ads on Google Maps

Step 1: Set Up Your Google Ads Account

Step 2: Link Google My Business with Google Ads

Navigate to “Linked Accounts” in Google Ads and connect your GMB profile.

Step 3: Choose the Right Campaign Type

Select “Local Campaign” to optimize for Google Maps Ads.

Step 4: Define Your Budget and Bidding Strategy

Set your daily or monthly budget based on your advertising goals.
Use automated bidding for better performance.

Step 5: Select Your Audience and Location Targeting

Choose a radius around your business or specific locations to target.

Step 6: Create Engaging Ad Content

Use compelling headlines and descriptions.
Include a clear call-to-action like “Visit Now” or “Call Now.”

Step 7: Launch and Monitor Your Ad Performance

Track performance in Google Ads and adjust as needed.

Running a successful Google Maps ad campaign requires more than just setting it up. Here are some best practices to ensure you get the most out of your investment:

Use High-Quality Images and Compelling Ad Copy

Visuals play a crucial role in attracting potential customers.
Use clear, high-quality images of your storefront, products, or services.
Your ad copy should highlight what makes your business unique, such as special discounts or unique offerings.

Optimize Location Extensions

Location extensions ensure your business address appears in search results.
Make sure your Google My Business (GMB) profile is updated with the correct address, phone number, and operating hours.

Set Up Call-to-Action (CTA) Buttons

A strong CTA encourages users to take immediate action.
Examples include “Get Directions,” “Call Now,” or “Order Online.”

Track Performance with Google Analytics

Integrate Google Ads with Google Analytics to measure how many users interact with your ads.
Monitor important metrics such as click-through rate (CTR), cost-per-click (CPC), and conversion rates.

7. Common Mistakes to Avoid

Ignoring Negative Keywords

Negative keywords prevent your ad from showing up in irrelevant searches.
For example, if you run a fine-dining restaurant, you might exclude searches like “fast food” or “cheap eats.”

Poor Targeting Settings

If your target audience is too broad, you might waste money on users who aren’t interested.
Be specific with location targeting to ensure only nearby users see your ads.

Underestimating Mobile Users

Most Google Maps users are on mobile devices.
Ensure your website is mobile-friendly and your ads are optimized for smartphone users.

8. Google Maps Ads Cost & Budgeting Tips

How Much Does It Cost to Advertise on Google Maps?

The cost varies based on competition, industry, and location.
Google Maps ads follow a pay-per-click (PPC) model, meaning you only pay when someone interacts with your ad.

CPC (Cost Per Click) and Bidding Strategies

The average CPC for local business ads can range from $1 to $5 but may be higher in competitive areas.
Use automated bidding strategies to maximize conversions.

How to Optimize Your Budget for Maximum ROI

Start with a small daily budget and gradually increase it based on performance.
Use geotargeting to focus on high-converting locations.

9. How to Track & Measure Ad Performance

Using the Google Ads Dashboard

Google Ads provides a performance dashboard where you can monitor ad clicks, impressions, and engagement.

Google Analytics Integration

Connecting Google Ads with Google Analytics allows for deeper insights into customer behavior.

Key Metrics to Monitor

Click-Through Rate (CTR): Measures how many users clicked on your ad.
Conversion Rate: Tracks how many users took action (e.g., called your business or visited in person).
Return on Ad Spend (ROAS): Helps determine if your campaign is profitable.

10. Advanced Strategies for Google Maps Ads

Retargeting Customers with Location-Based Ads

Use Google Ads remarketing to re-engage users who previously searched for your business.

Using AI-Driven Bidding for Better Conversions

Smart Bidding automates the bidding process using Google’s AI, ensuring you get the best results.

Combining Google Maps Ads with Other Local Marketing Strategies

Run Google Search and Display ads alongside your Maps campaign to increase brand visibility.

11. Alternative Ways to Increase Google Maps Visibility

SEO for Google My Business (GMB)

Optimize your GMB listing by adding relevant keywords and keeping your profile updated.

Getting Customer Reviews

Positive reviews improve your ranking on Google Maps and build trust with potential customers.
Encourage satisfied customers to leave a review by offering incentives.

Local Business Partnerships

Partner with nearby businesses for cross-promotions to increase foot traffic.

12. Future of Google Maps Advertising

AI and Automation in Local Ads

Google is continuously improving its AI-driven ad features, making targeting and optimization easier.

Potential New Ad Formats in 2025

Google may introduce voice search ads for users who search using Google Assistant.
Expect more interactive ad formats, such as AR (Augmented Reality) ads for businesses.

Integration with AR and VR

Future Google Maps updates might include virtual store visits using AR.
Businesses can leverage this for a more immersive customer experience.

13. Conclusion

Advertising on Google Maps in 2025 is a powerful strategy for businesses looking to attract more local customers. By setting up your campaign correctly, optimizing your ad content, and tracking performance, you can significantly increase foot traffic, calls, and sales.

To get the best results, stay updated on Google’s latest ad features and continuously optimize your campaigns based on performance data. Whether you’re a small business or a large enterprise, Google Maps Ads offer a cost-effective way to reach nearby customers at the right time.

14. FAQs

1. How long does it take to see results from Google Maps ads?

Most businesses start seeing an increase in clicks and calls within a few days after launching their campaign. However, it may take a few weeks to optimize for the best results.

2. Can small businesses afford Google Maps advertising?

Yes! Google Maps Ads operate on a pay-per-click (PPC) model, allowing businesses to set a budget that fits their needs. Even a small daily budget can lead to increased visibility.

3. Do Google Maps ads work for service-based businesses?

Absolutely! Service-based businesses like plumbers, electricians, and lawyers benefit from Google Maps Ads by reaching local customers actively searching for their services.

4. What industries benefit the most from Google Maps ads?

Any location-based business can benefit, including:

Restaurants & Cafes
Retail Stores
Hotels & Resorts
Gyms & Fitness Centers
Medical Clinics

5. Can I run Google Maps ads without a website?

Yes! You can run ads directly through your Google My Business profile, allowing users to call or visit your store without needing a website.