CASE STUDY - GETHAPPYHEMP.COM
How we Helped CBD Product’s Site Quickly Grew New Site Traffic
Overview:
Happy Hemp is an online CBD Products seller that specializes in CBD, hemp, and Delta products, committed to offering natural, premium-grade selections.
They offer a range of products like topicals, edibles, oil tinctures, and even stuff for your Pets.
All their products are proudly grown in the U.S. and get a thorough lab check from an unbiased third party.
Goal:
- The project aimed to optimize the website's SEO for the purpose of increasing traffic and improving rankings.
- With an extensive range of over 200 products, the focus was on elevating visibility for key products and categories.
Challenges
- Industry Competition:
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- The rapid growth of the CBD industry presented a challenge in standing out among competitors.
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- Keyword Sensitivity and Restrictions:
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- CBD-related keywords are subject to sensitivity and age restrictions, Navigating this landscape without breaking any rules is a challenge.
Approach:
- Comprehensive Website Audit: Conducted a thorough audit of the existing website to identify technical issues, on-page optimization opportunities, and areas for improvement.
- Keyword Research and Strategy: Conducted in-depth keyword research to identify high-impact keywords related to CBD and hemp products. Developed a targeted keyword strategy to optimize website content.
- On-Page Optimization: Implemented on-page optimization techniques, including meta tag optimization, header tag restructuring, and content refinement to align with identified keywords.
- Content Creation and Enhancement: Developed high-quality, informative content for the website, including product descriptions, blog posts, and educational articles. Ensured content was optimized for SEO and provided value to the target audience.
- Backlink Building: Executed a strategic backlink-building campaign to enhance the website's authority in the CBD industry. Secured high-quality backlinks from reputable sources to improve search engine rankings.
- Technical SEO Enhancements: Addressed technical issues identified during the website audit, including site speed optimization, mobile responsiveness, and schema markup implementation.
- Monitoring and Reporting: Implemented tracking tools to monitor website performance and user behavior. Provided regular reports to the client, highlighting key metrics, keyword rankings, and the overall impact of the SEO strategy.
Results
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Significant Increase in Organic Traffic: Over the course of six months, organic traffic to the Get Happy Hemp website increased by 500%, resulting in a broader online reach.
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Improved Keyword Rankings: Achieved top rankings for key CBD and hemp-related keywords, contributing to increased visibility and brand recognition.
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Enhanced User Engagement: Implemented user-friendly design and informative content, leading to a 30% increase in user engagement and longer average session durations.
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Established Authority in the Industry: Through strategic backlink building and content creation, Get Happy Hemp became recognized as an authoritative source in the CBD industry.
Conclusion
Robust Softech tailored SEO strategy for Get Happy Hemp not only met but exceeded the client's expectations. The implemented enhancements resulted in a substantial increase in organic traffic, improved keyword rankings, and elevated the brand's position as a leader in the competitive CBD market. This case study demonstrates the effectiveness of a holistic and data-driven SEO approach in achieving sustainable online success.
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